论文编号:YS034  论文字数:12718.页数:33

摘 要：在激烈的市场竞争中，印刷企业最具竞争力的4项直接指标是质量、价格、周期、服务，在其它3项指标大致相同的情况下，价格便成了争取顾客、占领市场的重要因素。而价格优势要靠成本优势作支撑。所以谈价格，必然要谈成本。因此，印刷工价也成了印刷界人士非常关心的话题。目前印刷商机增多。技术进步迅速印刷企业获得了比以前更多的发展机遇。本论文主要探讨，在当今市场条件下，印刷成本的相关内容，并通过图书成本相关案例，建立工价表介绍印刷成本计算的相关方法，有效控制图书成本。书刊印刷工价的计算，是出版印刷业经营管理的一个重要环节，也是提高经济效益的关键一步，计算是否合理，直接影响到印刷页的营业利润。因此，印刷工价计算是我们值得研究探讨的一个重要环节。
关键词：印刷工价；成本；计算

Abstract: In the fierce market competition, printing companies the most competitive four direct indicators of quality, price, period of service in the other three indicators of similar cases, the price became their clientele, occupy an important factor in the market . The price advantage to rely on the support of cost advantage. So talk about the price, is bound to talk about the cost. Therefore, the Printing Price Printing sector has become a topic of great concern. Increase in the current printing business. Rapid technological progress than ever before printing companies gained more opportunities for development. In this thesis, in today's market conditions, the printing costs of the relevant content, and cost-related cases through the books, the establishment of wages following table describes the relevant method of printing costs, effectively control the cost of books. Calculations Printing Price Books is publishing and printing industry, an important part of management is a key step in improving economic efficiency calculation is reasonable, printed page directly affect operating profit. Therefore, the price of printers is that we should explore an important part.
Keywords：Printing Price; Cost; Calculation

目  录
摘 要 I
Abstract II
目  录 III
1  绪论 1
1.1 研究的背景和意义 1
1.2 研究课题的提出及研究的主要内容 2
2 印刷成本计算基础知识 3
2.1 印刷品规格的确定 3
2.2 印刷品版心、版心容字量和确定 3
2.3 印张数的计算 4
2.4 纸张及装帧材料 5
3 印刷品的计价方法 8
3.1印前计价 8
3.2 印刷工价 12
3.3. 印后计算 13
4 书刊印刷成本估算 18
4.1 书刊成本的构成 18
4.2 书刊成本的具体内容及计算 18
4.3 控制图书成本方法 20
5 印刷品估价案例 22
6 结论 28
致  谢 29
参考文献 30

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