论文编号:YS039  论文字数:19960.页数:42

摘 要：随着媒体技术的发展，现代媒体的形式变得多种多样。面对现代媒体实时便捷、智能可控、交互参与等优势，传统印刷在时效性、信息量上存在严重不足，使得传统印刷受到极大地影响，市场变得越来越小。
    在此背景下，本论文针对年龄在10岁-30岁的青少年细分人群，采取问卷、查找资料等调研形式，通过对数字出版媒体、LED媒体、互联网媒体等具体案例进行分析来研究现代媒体技术对传统印刷行业带来的影响，包括现代媒体的技术原理和传播基础，传统印刷受影响的原因、规模现状、未来趋势等。最后的研究结果显示：现在青少年人群中，对传统印刷媒体的首选性比例已降低到三分之一，对互联网、移动网络、户外媒体等媒体的需求逐年增加。传统印刷的出路，除了对自身行业中企业、技术、产品的完善以保持自身的独立性外，必须以数字出版为主导，辅以其他更多媒体合作转型，实现对现代媒体的“融合”。
关键词：现代媒体；印刷媒体；受众；传统印刷；数字出版

Abstract: With the development of media's technology,modern media have had a great variety of forms.Facing timely;convenient;intelligent;good interactivity and so on advantagements of modern media,traditional printing has a serious shortagement on the timeliness and amount of information,which have mad traditional printing suffering profound effect, the market becoming more and more smaller.
    In this context, this article aimed at the age of 10-30 teenagers,adopt to questionnaire,researching the information and so on research forms and through analysising the mobile media,LED media,internet media and so on specific cases to study modern medias' influence to traditional priting.They are technical principle and communication infrastructure of modern medias,reasons;scale;trend of traditional printing, etc.The final results show ：nowdays young people's first choice of the sex ratio to printing media has been reduced to a third,to internet,mobile net;outdoor media has been increasing each year. The outlet of traditional printing,except for improvement and independence of own enterprises, technology and production,we should publish in digital publication predominantly and collaborate with more medias simultaneously to carry out the convergence of printing media and modern medias.
keywords: modern media;printing media;audience;traditional printing;digital
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目  录
摘 要 I
Abstract II
目  录 III
1  绪论 1
1.1  研究的背景 1
1.2  研究的基本内容与意义 1
2  研究对象概述 3
2.1  媒体 3
2.2  印刷媒体 3
2.3  现代媒体 4
3  现代媒体技术对传统印刷的影响 6
3.1  现代媒体的技术依托 6
3.2  数字出版媒体 7
3.3  LED媒体 11
3.4  其他现代媒体 14
4  现代媒体技术对传统印刷影响的研究 19
4.1  传统印刷受影响的原因 19
4.2  传统印刷仍保持的优势 20
4.3  对青少年的调查结果分析 21
4.4  传统印刷的对策与未来趋势 23
5  结论与展望 25
5.1  结论 25
5.2  展望 25
致  谢 27
参考文献 28
附  录 30

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